The ‘plug-and-play’ style solution, which applies the same standards and fraud prevention to every ad source is central to this process. This results in metrics that accurately reflect the efficacy of the campaigns.ĭuring their four years working with Adjust, TextNow has tested and vetted more than 100 marketing partners. For the networks that maintain control of their attribution logic when claiming installs, Adjust is able to apply TextNow’s attribution logic to their marketing campaigns. Now it’s reliably taken care of - in real-time. They no longer need to toggle between countless dashboards, comparing data sets in an attempt to accurately attribute installs. TextNow deals with millions of data points every day - working with self-attributing networks (SANs) including Google AdWords, which accounts for around 60% of their budget, and other networks and mediation partners such as Liftoff and IronSource.Īdjust is able to accurately count installs and provide them with solid last-touch attribution, settling the discrepancies in reporting. After all, “Data that’s 80% accurate is 0% accurate,” said Tyler Cooper, Head of User Acquisition at TextNow, who asserts that the team is “religious about data.” The power of precise and reliable attribution data The company started working with Adjust to improve data visibility, reduce the number of datasets they were comparing and to report based on a single source of truth. Working with a large number of vendors and partners, TextNow required a solution to address user acquisition (UA) discrepancies and consistent data muddiness. and has been downloaded more than 200 million times globally.
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With offices in San Francisco, Waterloo and Portland, TextNow is the largest provider of free phone service in the U.S. The app enables anyone with a smartphone to access unlimited local calling and texting, and offers subsidized data plans on the U.S. Founded in 2009, TextNow is a free texting and voice calling app that allows users to text and call without wifi or a traditional data plan.
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